Raising the bar ...

STAR, specialist CSO and healthcare recruiter, has taken its customer focused approach to another level by commissioning market research consultancy Humanis to carry out in depth analysis into the needs, wants and wishes of its clients in this fast changing market.

Humanis’ founder Caroline Snowdon is an extremely knowledgeable marketing researcher with extensive healthcare specific experience; her knowledge and qualitative approach made Humanis the ideal partner for STAR’s project.

Caroline personally spent many hours with senior industry leaders, including sales, marketing, business unit and managing directors from small, medium and international healthcare companies.

Humanis was then able to provide STAR with a detailed view of exactly what services and approaches its existing and potential clients value most for outsourced teams.

Lucy O’Neill, director of business development for STAR’s contracts division says, “STAR has always taken a lot of time to understand a brief before reacting to it so that our service is tailored carefully to each project. Our industry market research takes this a step further, giving us an intricate insight into how we should develop our contract offering in the future. The current market is extremely challenging for our clients and we want to ensure that, as a strategic partner, we’re providing the very best people services possible.”

Since 2002, STAR has built a solid reputation in providing the best people for permanent positions and now has one of the largest teams of healthcare recruiters in the UK. Two years ago, the company moved into the CSO arena, resourcing and managing specialist contract sales teams for small, niche organisations through to global conglomerates. STAR has proven its ability to work with the reliability and flexibility required to meet the demands of a constantly changing selling environment, and is now well placed to set new standards of excellence in the CSO world.

-ENDS-

For further media information, please contact Lucy O’Neill at STAR on 01225 336 335 or at lucy@starmedical.co.uk