Medical sales companies to advertise directly to the public

Under new EU legislation this is about to change with a new law allowing medical sales companies to market their products directly to the patient.  It's a decision that fills the British Medical Association with horror for more than one reason. 

More than most issues, there is a prediction that drugs usage will soar as aware patients will flood to doctors demanding the treatment they have seen advertised on the TV.  With resources already stretched it may finish the NHS off.

However, one word of encouragement is the example of the USA.  Their medical sales companies had been spending billions on advertising to patients only to find that it doesn't work!  Most of them realise that companies are bias and so leave the decisions to the Doctors who know best, regardless of what they may have seen!